The launch of the wireless network was done on Wednesday by Amazon,the largest online retailer. The electronic reader will be a mass appeal device which is similar to the iPad of Apple.The e-reader is priced to $139 which is the lowest so that it will attract buyers online. The name of the product is given as Kindle which is 21% smaller than the previous version and 15% lighter.

The previous Kindle price is slightly more and is the third version and is priced $189. The sale figure of the Kindle is not yet being specified by Amazon and the growth rate of Kindle has been tripled. The Kindle has been outselling the Apple iPad since the month of April says the sellers.The present i pad includes a multimedia tablet which has e-reader functions.

The mass product has been accumulating more customers who are attracted towards the device.Sale of millions like the prior generation KINDLE is being expected from the present model.The strength of company strength lies in the retailing and not marketing feel s the analyst.The Kindle was released in 2007 for $359 and after a series of price reduction and competitiobn the price is reduced.