One of the big ideas of the century as far as sales and distribution and marketing is concerned is the idea of franchising. This has unshackled a lot of people from going out and finding their own teams all over the place if they wanted to expand their network.

However the franchising idea has a flaw and the flaw is all about what happens to your brand when your franchise is not doing it properly. The brand value goes for a toss. Consumers don’t care whether it is a franchise or a own operation. If things are fine, they value you. If the things are not, then the market america does not really care.

So, how do you make the market america to care for you?

That is where the unfranchising idea comes in. It is like the point coming the full cycle. This is like how to make people get paid to shop. Make it that easy and people are going to flock to you.

Get people to assemble your goods and put it on sale. And, get the marketing going from your end. And this way, you control both the quality of what is sent out and what is being bought by the consumers.